December 9


How to turn your personal blog into a business

Blogging has been a popular method of content creation and serves as a great way to drive traffic to your website. TechCrunch and Gizmodo are amongst the popular blog spots within the tech. community. You may even find yourself reading success stories written about influential people within the world. There are a number of people that created a blog as a form of a creative outlet and realized that an income could be generated from. If your blogs are compelling and interesting enough to grab an audience, there are a few tips and tricks to monetize your page.

1. Ensure that you are prepared

Successfully running a blog requires a lot of time, effort and co-ordination. You have to strategically plan your content and the means of showcasing it to the public. There are various outlets such as social media platforms to promote your written pieces through.

Having a website as your landing page is the foundation of your blog. Your website is where most of the interaction will take place as that’s where your audience will engage with your blogs. The process of setting up your website is fairly straightforward. All you have to do is, purchase a domain and a web hosting package.

Hostking offers affordable domains from as little as ₦2560,65 and web hosting packages starting from ₦400.21. Additionally, you can create your own website by using the software provided by Hostking.

2. Grow your traffic and audience

Before you head off to trying to promote your page on various other sources, it’s best to generate that authentic following through self promotion. Not only does it generate the right audience that’s highly invested in your content but it also drives loyalty to your blog due to the relevant content. Being consistent in your blogs is crucial. Consistently posting your content at the right time and place ensures trust in your audience. It keeps your audience in anticipation and gives them that security of knowing when and where to find your blogs.

Traffic audience

3. Generate income by advertising on your website

Once your blog generates enough traffic, you may be approached by various other companies might consider having you advertise their products for them on your website. This is a common way of advertising in the of website banners. The website banners are normally positioned closely along your written piece or it could be in the form of a pop up. Although it is sometimes annoying for your audience to be bombarded by banner ads, it sure does bring in revenue for your blog page.

To minimize the distraction of banner ads, website designers can seamlessly integrate into your page for a smoother viewing experience. It can be tempting to have as many advertisements as possible due to the revenue that will be received from it. Try avoiding pop ups as it requires effort to get rid of for the view and distracts one from reading your blogs.

4. Offer a membership to your readers

If you offer content that people can’t keep away from, a good way to monetize should is by charging a small fee to your audience in order to gain exclusive access to your blog material. Not all of your content should be behind a ‘pay only wall’. There needs to be at least a few high quality articles to lure people in. Think of it as a trial version what you’re offering. If users are satisfied with your written articles, tend to one they would end up being a paid member.

Outline the why your audience should become paid members. Think of anything extra that you can offer to them whether it be a ‘first access’ to material before publishing it live. It’s all about the exclusive content one can offer than that doesn’t have to around writing only. Even though you’re trying to convert your audience to a paid membership, it’s of great practice to consistently posting free content.

5. Have SEO practices in place

SEO might not seem like the elephant in the room but having your blog page stand out on the first page of Google search results will generate more traffic to your page which could lead to an increase in various other aspects such higher conversions, higher engagement statistics etc.

SEO is exactly that. It is a practice to make your website search engine friendly and easier to find. Earning a high rank within Google’s search engine takes a lot of hard work, dedication and consistency. Having an inactive sight can tamper with the growth of your blog page.

SEO practices


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